Guide to Fan-First, Brand-Second Marketing with Dan Salkey and Dean Harrison | Ep. 335
What happens when the world’s biggest sandwich brand collides with one of the most quotable comedies of all time?
In this episode, Daniel sits down with Dan Salkey (Founder of Small World) and Dean Harrison (Senior Director of Social at Subway) to unpack Subway’s campaign tied to the release of Happy Gilmore 2.
Dean and Dan dive deep into how Subway built a fully integrated, 360-degree campaign, complete with sweepstakes, in-store collectible cups, a Happy Gilmore-themed digital hub, a golf cart giveaway, and even the return of the infamous Shooter McGavin as a central character.
Plus, why isn’t just nostalgia enough? They break down why nostalgia sells, but you need to be intentional about it.
Whether you’re a Happy Gilmore fan or Brand Marketer looking to improve your campaigns, this is the episode for you.
Follow Dan and Dean:
Dan’s LinkedIn: https://www.linkedin.com/in/dan-salkey/?originalSubdomain=uk
Dean’s LinkedIn: https://www.linkedin.com/in/dean-harrison-b376a81b/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com