Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: <b>AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download"</b> — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." <b>Four exposure definitions ratified</b>. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a Podcast Play. Ad Impression: A commercial begins playing for the user. Ad Audience: The number of users exposed to an Ad Impression. <b>They wanted to 'hasten the demand'</b> Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma." <b>@dave reaction</b> Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense." <b>PNWR Jun 5 confirms the cabal-composition critique</b> — James and Sam open the show debating AMP. James: "they also want to define what an impression is" + "we don't have a definition of podcast." Sam: "I don't think podcasting is [defined], we can measure consumption." <b>PNWR catches the gaps</b> [0:09:00-0:09:30]: "Spotify yes, Acast no, Art19 missing… Apple is already doing that. Apple is already being cut [out]." Same observation @dave made — who's in the room and who isn't. <b>@js replies @dave on AMP</b> Jun 4: "@dave Dave there were no dissenting votes" — Mastodon-thread confirmation that JS + Dave are on the same page about the consensus-by-cabal red flag. Discussion: V4V counter-thesis — No Agenda is value-for-value (no impressions, no exposures). Open standards vs industry cabals. PNWR is independent-podcaster-aligned; AMP is platform-aligned. Podnews AMP Jun 4 press release Podnews AMP origin May 29 @dave Jun 4 reaction post JS Jun 4 quote post PNWR this week (Pod News Weekly Review) ----------------------------------------------------------------------------------------------------------------------------------------- 02 - THE OPEN COUNTERPART — PODCAST INDEX ISSUE #775 (PNWR + @DAVE BOTH ON IT) ----------------------------------------------------------------------------------------------------------------------------------------- 03 - THE WHY BEHIND IMPRESSIONS — "THE FIRST FOUR AND A HALF MINUTES" ----------------------------------------------------------------------------------------------------------------------------------------- 04 - THE PODCASTING 2.0 DATA COLLECTIVE — THE OPEN ANSWER TO AMP <b>The Podcasting 2.0 Data Collective</b> — the open, V4V-aligned answer to the AMP cabal. Not a consortium with ratified definitions and trade-press releases. A collective of open tools and honest sentinels: OP3 for analytics, Podverse + newpodcasts.net for corpus data, Podcast Index for the namespace, Issue #775 for client identification done right. <b>Matthew 5:6</b> (KJV): "Blessed are they which do hunger and thirst after righteousness: for they shall be filled." The verse that frames the work. Open data, transparent measurement, value-for-value — righteousness in podcast governance. Those who hunger for it are the ones who'll be filled. The AMP cabal trades righteousness for an ad-tech seat at the table; the Data Collective just keeps the lights on. <b>THE CHARTER — Adam's working document, June 5 2026</b> <b>We hold more power than we give ourselves credit for.</b> <b>Definition of a Podcast: Syndicated delivery of media files with precise consumption data for all stakeholders.</b> What we brought in (the Podcasting 2.0 namespace contributions): Transcripts Chapters Funding (V4V) Person Location …etc. <b>Statistical relevance:</b> Advertising is based on percentages. Collectively we have about 10% of all apps — statistically enough to be relevant. <b>Godcaster app tracing proves we can measure important metrics.</b> Data to aggregate and display: Follows Plays per episode Completion rate by time <b>Strategy:</b> Become the authoritative source by publishing open stats Monetize <b>We will not be loved initially by the industry, because we will have the truth.</b> Advertisers will love us though, as will Podcasters. <b>Monetization:</b> Data subscriptions Resellers (DJL) Ad Networks Podcasters themselves (consideration) Podcast Index has built the trust needed to house this data. We already have a data exchange relationship with the apps. <b>op3.dev is critical in this equation to offset the old system for correlation.</b> <b>OP3 full podcast support landed this week</b> [PNWR 1:53:00-1:54:30] — OP3.dev now has full episode-level + show-level analytics support for podcasts. Spec work also moving on private feeds (insecure feeds spec). Direct relevance to V4V infrastructure. <b>@dave → @james Jun 5 11:50</b>: "Do you have the daily lists that show up on newpodcasts.net available anywhere as a download? I'd love the full, historical list of feed urls that have appeared there if possible." Open-data request — corpus curation theme. <b>@dave → @mitch May 30</b>: "Would you be able to send me a flat list of all the feed urls in Podverse which have more than X number of subscribers/followers? Let's say more than 5?" Podverse data request — corpus quality. <b>Anchor FM RSS restoration request</b> — Fri 11:01 email to NA inbox (Lusso Lets). Listener can't retrieve feed data from Podcast Index. Adjacent infra beat — the unsung user-facing pain of corpus indexing. Discussion: corpus curation as a steady-state job (Dave's sentinel work) vs measurement standards (the AMP cabal) — which one keeps the ecosystem honest? The Data Collective doesn't ratify, it just shows up to maintain. Hunger and thirst. They shall be filled. OP3.dev — open podcast analytics ----------------------------------------------------------------------------------------------------------------------------------------- 05 - CAPTIVATE LAUNCHES DAX US — THE IMPRESSION ECONOMY IRL ----------------------------------------------------------------------------------------------------------------------------------------- 06 - BBC GOES ALL-IN ON CROSSED WIRES YEAR 3 — IPLAYER DEAL + "EDINBURGH OF PODCASTING" ----------------------------------------------------------------------------------------------------------------------------------------- 07 - STREAMING CONSOLIDATION — YOUTUBE MUSIC + TUBI + NETFLIX ALL WANT "PODCAST" ----------------------------------------------------------------------------------------------------------------------------------------- 08 - SUPPLY CHAIN SECURITY — VS CODE DELAYS, PHP FOUNDATION, SLSA LEVEL 3 IS NOT ENOUGH ----------------------------------------------------------------------------------------------------------------------------------------- 09 - AI BUBBLE PC20-FLAVOR — TOTO CHUCKS, MOTHER COMPUTERS, "NO 'I', ONLY MATH" ----------------------------------------------------------------------------------------------------------------------------------------- 10 - QUIPS / TRANSITIONS ----------------------------------------------------------------------------------------------------------------------------------------- Last Modified 06/05/2026 14:38:09 by Freedom Controller