Explore the story behind 'You Look Like Me' with podcaster Louise McLoughlin. Plus learn the secrets to podcasting success, tips for newcomers, and uncover the hard work behind narrative podcasts. This is the perfect conversation for folks curious about podcasting or researching ways to build a narrative podcast. Louise and Jamie, formerly co-workers at CNN, provide TV insider knowledge to help you develop your idea into a show. "You Look Like Me" Podcast Link: https://podcasts.apple.com/gb/podcast/you-look-like-me/id1537873411TakeawaysFind a topic you are passionate about and genuinely interested in.Don't strive for perfection; just get started and learn as you go.Maintain authenticity and be true to yourself on camera.Balance personal and public life, and be mindful of the impact on relationships.Plan ahead and have a routine to avoid burnout.Focus on connecting with your audience and caring about their experience.Chapters00:00 Intro01:25 Clip from the podcast "You Look Like Me" about donor conception02:05 Intro Louise: https://www.louisejo.com/03:28 How Louise juggled her career and podcasting and the "lucky timing" she encountered06:57 Developing narrative podcasting using soundbites and storytelling, plus how it launched08:00 More on her storybook start to podcasting 09:19 How the podcast developed her personal brand12:50 The importance of a unique storyline15:13 Working with a producer on her funded podcast18:50 Her donor conceived story since launching the podcast20:31 Impact budgets have on podcasting22:20 Audio to video isn't always easy24:45 What she learned from the process. Her top three tips for podcasters28:00 The future of "You Look Like Me"32:00 How to remain authentic on camera 34:30 How Louise became more herself by appearing more on camera and talking through a microphone36:00 Tips on how to sound better on camera or on a podcast38:00 Final tips for podcast newcomers🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe