What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while staying true to the people-first values it was built on.

Key Topics Discussed

• Navigating turning points in Falcon Plastics’ 50-year history
• Learning from rapid growth and shifting to long-term diversification
• Balancing innovation with legacy in a generational business
• Leading with humility as a third-generation successor
• Building culture intentionally during times of scale and transition
• Treating customer service and on-time delivery as brand differentiators

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy