Can you build a profitable brand by ignoring all that online marketing bullshit? Today's guest, Matt Giovanisci, believes you can, and intends to prove it. Matt is the creator of Swim University and a co-founder of Listen, Money Matters, a personal finance podcast that gets more downloads in a day as The Unofficial Shopify Podcast gets in a week. He also recently started MoneyLab, a series of documented experiments in making money online. Matt candidly shares his story of success building Swim University – an online resource site for swimming pool and hot tub owners that earns him six figures annually. Oh, and he once rapped about his podcasts: https://www.youtube.com/watch?v=wnH4CSg-gR8 — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Matt’s “one stop shop” concept for content marketing The reaction your visitors should have when they land on your site How humor enables better marketing Why & how to write for people, not Google The importance of a single sentence Matt #1 tip for The Unofficial Shopify Podcast. Links: http://www.moneylab.co/ https://twitter.com/mattgiovanisci/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com