Building a software business is a long, hard process and successful companies follow a maturity curve that must overcome three hurdles for long term, sustained revenue growth. Jeff Curie, Principal at The Curie Point, will break down these three hurdles and how the most effective leaders change the goals of the sales, marketing and product teams to navigate through each hurdle. Jeff is a CEO-experienced entrepreneur who has built multiple software companies in So Cal using both recurring SaaS and enterprise license models.