There is only one brand whose mission is to save the planet, and that is Patagonia. Just recently, the founder, Yvon Chouinard, transferred his family’s ownership of the company, valued at $3 billion, to a specifically designed trust and non-profit organization committed to fighting climate change.  While most people are familiar with the Outdoor brand Patagonia, fewer people know about their food company, Patagonia Provisions. Today I am talking with Paul Lightfoot, the General Manager of Patagonia Provisions. Paul has worked for many years as an advocate for Regenerative Organic Agriculture and is personally and professionally committed to shifting the food industry from extractive to restorative.  Paul is deeply passionate about his work at Patagonia Provisions and about Patagonia’s larger mission. You will feel the joy and excitement in this conversation, and most importantly you will walk away feeling hopeful about a better future for our food systems and our planet.  About Paul Paul Lightfoot is the General Manager of Patagonia Provisions, the food and beverage division of Patagonia Works. Founded in 2012 by Patagonia founder & owner Yvon Chouinard, Patagonia Provisions was created as a way to broaden Patagonia’s environmental mission by partnering with forward-thinking farmers, ranchers, and fishermen and offering a variety of regeneratively sourced organic foods. Based in Sausalito, CA, Patagonia Provisions looks to reexamine best practices in food sourcing by working with like-minded advocates and producers to find solutions to the critical environmental issues facing the food industry today. Prior to joining Patagonia Provisions, Paul was the founder and president of BrightFarms, which builds and operates high-tech greenhouse farms to eliminate time, distance, and costs from their produce supply chain. Before BrightFarms, he was CEO of BSG, which provided solutions to improve the supply chains of retailers and distributors. Paul was also the founder and CEO of Foodline, a venture-backed software company that provided customer and reservation information technology to restaurants. However, he started his career as a transactional attorney specializing in complex asset-backed securitization transactions at the Wall Street law firm of Cadwalader, Wickersham & Taft Connect with Patagonia Provisions Website https://www.patagoniaprovisions.com/  Instagram https://www.instagram.com/patagoniaprovisions/    Support the Podcast Support the podcast by shopping with my affiliate partners. By shopping using my links and promo codes, you help to fund the ongoing production of the show. These companies align with my mission to help make people and the planet safer, healthier, and happier. View a full list of my affiliate partners and the discount codes here.    https://linktr.ee/thisorsomethingbetter   Shop Beautycounter: You can also support the podcast by supporting my business with Beautycounter. Use the promo code CLEANFORALL20 for 20% off your first purchase. www.beautycounter.com/regannelson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cleanandgreenliving.substack.com