Interview! Cheryl Fernandes, Shelter Care Representative, PetLink "The microchip is the silent voice for the animal." In continuation with Microchipping Madness, Stacy invites Cheryl Ann Fernandes back to the show to discuss the importance of microchipping. Cheryl Ann explains a bit about the technology behind the microchip, what RFID is and what it stands for, and also highlights the importance of buying your microchips from a reputable company. She also reinforces some of the statistics covered in earlier Microchipping Madness episodes—less than 2% of lost cats are returned to owners, as opposed to much higher rates for dogs. Check with your local veterinarian or shelter about opportunities for microchipping your pets today! Listen to Cheryl Ann's first interview here, and to access the microchip database that Cheryl Ann mentioned, go to www.petmicrochiplookup.org. You can also get in touch with Cheryl Ann herself by calling her cellphone at (781)-281-5167, or email her at cherylann.fernandes@datamars.com.