Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach. CONNECT WITH ATI Ready to build a personal brand you are proud of: Special Offer: 2025 Profit Planning Session Recording available until January 11th for $47 Purchase HERE  Free: ✏️Take the profitable personal brand quiz: https://atigrinspun.com/quiz/ Get the Personal Brand Clarity Masterclass: HERE Get the Stand out Masterclass: HERE 📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat Connect with Ati: Instagram: @ati.grinspun Website: https://atigrinspun.com/ FB Community: Personal branding strategies for female entrepreneurs  Join >> https://www.facebook.com/groups/personalbrandingforwomenpreneurs  RESOURCES MENTIONED 2025 Profit Planning Session Recording ($47 limited time offer until Jan 11th) https://beyoubrandacademy.podia.com/2025-profit-planning-sesh Year Planning Calendar -wall huge ass calendar https://a.co/d/0PAf1yF Be You Brand Academy: our One year personal brand focused business Academy https://atigrinspun.com/beyoubrand/ EPISODE HIGHLIGHTS The fundamental shift from random income to predictable revenue through strategic planning Understanding and implementing "Six Figure Trigger Events" for consistent client attraction Real case studies: From arthritis coach to garden consultant - how simple trigger events led to significant results Building a sustainable sales pipeline while establishing brand authority The importance of recurring revenue and follow-up systems KEY TAKEAWAYS Success in business requires a repeatable system that combines brand building with strategic sales events Your "trigger event" should showcase your expertise while solving an immediate problem for your ideal clients Understanding your numbers (conversion rates, required clients, pricing strategy) is crucial for predictable income Building a follow-up system for non-buyers is as important as making immediate sales Recurring revenue is essential for building a sustainable business without desperate energy QUOTABLE MOMENTS "Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun "Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun EPISODE TIMESTAMPS 00:01 - Introduction and personal transformation story  03:32 - The need for certainty in business planning  06:16 - Introduction to the Six Figure Profit Planning System  10:24 - Case study: Arthritis coach success story  13:20 - Case study: Garden coach's $10,000 month  15:41 - Why teaching builds authority better than social media  17:05 - Planning trigger events for consistent income  19:47 - Breaking down the profit planning system  22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan  28:05 - Creating residual income streams  29:24 - Closing thoughts and invitation to connect ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life