Send us a textOnce a sector is institutionalized, that creates momentum and change in the market because now you have a different message. Paul Fiorilla talks about the most important demographics, the most sought-after demand trends, the significant focus shift, and the growth swings in the self-storage world. Hear the latest in the industry and listen in.WHAT TO LISTEN FOR Yardi Matrix and its value proposition in the commercial real estate marketSelf-storage: Then and now Leaders in self-storage growth, geographical wiseWhy do specific markets show the most substantial growth?ABOUT PAUL FIORILLA Paul Fiorilla has 25 years of experience as a researcher and writer in the commercial real estate markets. He previously spent six years as a vice president of research at Prudential Real Estate Investors in Madison, N.J., where he oversaw publishing outlooks and thought leadership research. Before that, he covered real estate capital markets and CMBS for 12 years at Commercial Mortgage Alert.CONNECT WITH PAULWebsite: https://www.yardimatrix.com/Research: https://www.yardimatrix.com/PublicationsEmail: paul.fiorilla@yardimatrix.com CONNECT WITH USWebsite: https://www.selfstorageinvesting.com/Facebook: https://www.facebook.com/selfstorageinvestingTwitter: https://twitter.com/SelfStorageGuyLinkedIn: https://www.linkedin.com/in/scottameyers/Youtube: https://www.youtube.com/user/SelfStorageInvestingInstagram: https://www.instagram.com/self_storage_investing/ Subscribe so you never miss a NEW episode! Leave us an honest rating and review on Apple Podcast.