Marketing a Service, Advice or Software, is more like proposing marriage than it is just selling a washing machine.

In order to turn leads into clients, you must first establish a relationship of trust and influence.

In this episode, Tom Poland shares the steps towards an effective, inbound lead generation system for your business in order to turn leads into quality clients.

Creating an opportunity to get to know your clients first is essential to establish rapport before talking about business. Through inbound marketing, you are able to give your prospects a sample of your brand, services, and ideas, discover who is interested, and then generate quality leads.

Lead generation is essential for your business growth, to get more customers and more profits

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