As business owners, our main goal is profit. And the more profit we have the more we can do with that profit. Like scale. Want to know just how to use your podcast to make a profit? To scale your income without scaling your workload? Listen to this conversation with business owner podcasters that use their podcasts in various unique ways to make partnerships and joint ventures in their business.    In this episode you will: Learn how business owners use their podcasts to create partnerships in their business Understand the difference between joint ventures and partners  Hear the misconceptions about asking the guests you interview to share your podcast Take a deeper look at “Centers of Influence”. What it means and how you create them.  Rethink how you interact with partners and how to craft a good “ask” Understand what is the #1 question to focus on when asking for what you want Hear us talk about how to ask better and be vulnerable in the asking process Learn the underlying psychological phenomenon of being worthy  Think differently about using audio messages in your daily routine  All this and more, on this week’s episode of  Should I Start A Podcast.    Psst … make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Enjoy the show.    After you listen to this episode I would love you to do 3 small steps that will help you make money from your podcast:  I spoke about this on the last podcast. BUt it is valuable here too, so if you listened and haven’t done it … here is your sign to do it … so here it is. If all your previous guests asked you this one question, are you prepared with an answer? “What is the 1 thing I can help you with to grow your business?” - spend 20 minutes thinking about that and write down 3-4 things you could say the next time someone asks you this. Think about the guests you’ve already interviewed. And categorise them. Can some of them help you with being seen more because they have an audience? Can someone help you with being seen as more credible because their brand is a valuable one? Some could bring more clients, more partners, and more content. Group them. Think about 3 high profile people you would like to have a conversation with in the next year. And, who are the people you would have to interview before asking them to be on your podcast? Spend 20 minutes on this.  These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalog on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … its free.    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group