Jaime Salcedo, the founder of Painless Picasso, a numbing cream designed to alleviate pain during tattooing, piercing, waxing, and laser treatments shares his entrepreneurial story. From his beginnings as a tattoo artist to creating a product that challenges the norm in the beauty industry, Jaime shares the highs and lows of building a business from the ground up. Despite freezing up during his pitch on Buy It Now and facing tough questions from the judges, Jaime's authenticity and passion for helping people shone through, earning him a spot on Amazon's Buy It Now store and a $20,000 cash prize. You can watch Painless Picasso's episode on the Buy it Now show titled: The Panel Meet Dua Leafa. 

Tune in and get inspired by the real stories behind the entrepreneurs and products featured on Buy It Now. You can find winning products on the Buy It Now Store. Follow TISB: Behind the Buy on Spotify, Apple Podcasts, or wherever you get your podcasts and make sure to watch Buy It Now on Prime Video. 

In this episode you’ll learn: 

(03:43) Jaime shares how, as a tattoo artist with no chemistry background, dove into the world of numbing creams and sought advice to create a safer alternative.

(04:52) Jaime's first step in turning his idea into a business was calling the FDA to learn about the regulations surrounding numbing creams, demonstrating the value of asking questions when starting something new.

(05:16) Jaime reflects on his experience with joining the bio-tech community, such as Techstars, a venture accelerator that taught him business fundamentals and helped him connect with key resources like chemists.

(06:27) Jaime talks about overcoming imposter syndrome by focusing on his strengths as a problem solver and team builder, rather than worrying about what he didn’t know.

(11:13) Despite freezing during his pitch, Jaime’s deep understanding of his product allowed him to answer audience questions with ease, reinforcing the importance of knowing your business.

(11:41) Jaime discusses how carefully choosing a price point ($19.99) helped his product stand out and led to a favorable response from the audience during his pitch.

(18:26) Jamie Siminoff advises that focusing on one core product—rather than trying to do everything—helps businesses gain traction before expanding into additional markets.