On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack.Timestamps00:00:00 Start 00:06:23 Coming up with engaging and fun product flavor names00:14:29 Preparing the company for what is to turn into future demand00:19:29 Making customer-centric decisions00:26:08 AI applications at Bark00:31:51 General approaches to retail partnerships00:36:44 The transition from Meetup.com to Bark00:40:44 Building and sustaining momentum within the company00:43:30 How to keep employees’ energy despite rollercoaster rides in the business________After Earnings is brought to you by Stakeholder Labs and Morning Brew. Follow Us X: AfterEarningsTikTok: AfterEarnings Instagram: AfterEarnings_Youtube: @AfterEarnings Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices