Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy. 00:00 - 02:10 The feeling of hitting 10.3 billion views 02:10 - 05:35 Advice for building and shaping your skills as a creator 05:35 - 08:08 The importance of short-form content 08:08 - 13:32 Viral hacks they use for their content 13:32 - 18:02 Maintaining a friendship whilst running a business 18:02 - 21:27 Times when content has gone too far 21:27 - 24:29 The value of the WAK Pad 24:29 - 26:48 The future of their channels 26:48 - 27:58 One piece of advice for creators starting today 27:58 A creator they're loving at the moment Woody & Kleiny's favourite creators right now: Woody: @thep00lguy Kleiny: @nelkfilmz