Benefits of Repurposing Content with Sheryl Plouffe
What better way to maximize your content than to repurpose your existing ones.
Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business.
She found video marketing as the best way to deliver one's message. According to her, producing a long-form video is a good way to start your content as you can always repurpose this into short-form videos. These short-form clips are seen to be very effective for the brand or person's positioning. This allows them to be seen as the authority in their niche. She specifically mentioned that if you're objective is brand awareness, a 2-minute or less video works best.
She stresses the importance of showing up in front of the camera. She said people want to work with people. You can drive connection and build trust when people see who's beyond the logo. She shared an interesting story about why companies like Weather Network keep on getting people to report the weather news even though it's just data.
Listen in and learn more about videos and how to repurpose them.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Sheryl's website: https://www.sherylplouffe.com/
Instagram: https://www.instagram.com/sherylplouffe/
LinkedIn: https://www.linkedin.com/in/sherylplouffe/?originalSubdomain=ca
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business.
She found video marketing as the best way to deliver one's message. According to her, producing a long-form video is a good way to start your content as you can always repurpose this into short-form videos. These short-form clips are seen to be very effective for the brand or person's positioning. This allows them to be seen as the authority in their niche. She specifically mentioned that if you're objective is brand awareness, a 2-minute or less video works best.
She stresses the importance of showing up in front of the camera. She said people want to work with people. You can drive connection and build trust when people see who's beyond the logo. She shared an interesting story about why companies like Weather Network keep on getting people to report the weather news even though it's just data.
Listen in and learn more about videos and how to repurpose them.
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
EPISODE LINKS
Visit Sheryl's website: https://www.sherylplouffe.com/
Instagram: https://www.instagram.com/sherylplouffe/
LinkedIn: https://www.linkedin.com/in/sherylplouffe/?originalSubdomain=ca
Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
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