In this episode, Gary talks to Neil Patel, a New York Times bestselling author and Top Influence on the Web, according to The Wall Street Journal. Forbes calls Neil Patel one of the Top 10 Marketers, and Entrepreneur Magazine says he created one of the 100 Most Brilliant Companies. He was recognized as a Top 100 Entrepreneur Under the Age of 30 by President Obama, and a Top 100 Entrepreneur Under the Age of 35 by the United Nations. Today, you will hear how Neil started in the marketing industry. Neil talks about the big shift in the marketing industry from the 2000s to the present day. Neil also covers the attributes that you'll need to be successful in the industry, one of those skills being creativity. He points out the importance of being creative and thinking outside the box. "If you can't think outside the box, especially when everyone else is doing the same thing, you're not going to do well,"Neil remarks. You will hear great tips from Neil on how to do well in the industry. The importance of having a niche before entering the industry is also discussed in this episode. What Is Covered In Today's Episode Of The PRO Podcast: Neil's first steps into the marketing industry and how he discovered that he wanted to make it into his career path. What it was like for him experiencing the massive shift in the marketing industry during the early 2000's. Neil explains why having the abilities to learn and persevere is essential to improving at marketing. Why Neil believes creativity is one of the best skills to have in marketing. He covers the significance of outside-of-the-box thinking. The importance of establishing a niche prior to entering the marketing industry. Neil talks about starting small with your niche then expanding when you're doing well. We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform. Channels: Follow Gary Das on Instagram and Facebook Visit the Financial PRO website www.financial-pro.com Watch the episodes on YouTube Key Takeaways: Creativity is crucial to succeeding in the marketing industry. Getting into the marketing industry is just as much of a commitment as with any other career path. You must be prepared to be consistent with your content. Resources Neil Patel Linkedin | Instagram | Twitter