Today, you need more and more, high-quality, educational content to earn the attention of your prospects. But creating that content at scale remains a challenge for most businesses and many marketing teams. In this episode, we’ll go deep on the different types of content and how to scale written, video, and audio content. We’ll share the secret to our Hub and Spoke Content Strategy that drives a significant amount of efficiency into the process and we’ll also talk about how to leverage video to produce a wide variety of content types also helping in the scale challenge. Easter Egg – Content Review and Recommendations

What we’ll cover in the show –

• What does the Hub and Spoke Content Strategy do for you?


• How to leverage content across all the social platforms in a scalable way


• What content do you need at each stage of the buyer journey and how to produce that in a scalable way


• How to use outside resources to produce content


• How to use tools to produce content