Olesia Korobka talks with Jason Barnard image SEO tricks and tweaks Olesia Koroba is an SEO, entrepreneur, and founder of Fajela, a site dedicated to the SEO community and knowledge sharing. This is a particularly insightful practical episode where Olesia reveals some effective image SEO strategies in the context of entity-based search - invaluable for photobloggers, and anyone interested in ranking their pages with their images. Google will recognize any new photo belonging to an entity, provided you add context and metadata to it. That's great news because, not only you can prevent your images from being stolen, but it also brings wider ranking, visibility, branding and link-building opportunities. You will learn the easiest way to implement a wide range of advanced strategies and tricks, and take your image SEO game to the next level. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka with Jason Barnard00:50 Olesia's Brand SERP02:37 Google's understanding of entities in images06:42 How to rank on Google with images13:11 Common errors in image SEO15:35 The importance of your images on your webpage ranking17:56 Does Google penalize ranking because of an unoptimized image?19:08 How to correctly place an image on a page20:34 Using stock photos with proper metadata to rank22:57 Uploading an image the correct way24:35 Google SafeSearch Detection29:50 A few other tricks and tweaks32:10 Associated entities in the image vertical Subscribe to the podcast Subscribe here >> This episode was recorded live on video April 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>