SEO, or Search Engine Optimization, is one of the most important long-term investments you can make in your website. SEO's main goal is to get your website to show up on the very first page of any search results. And while this seems like a relatively simple goal, the rules are challenging. Google, the search site of choice for three-quarters of the world, is constantly changing their criteria and rules for what gets you to the top, which means you and your digital marketing company need to stay on top of what they prioritize or be left in the dust.Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com