Navigating the New SEO Landscape: Adapting to AI and Changing Consumer Behavior In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Nick Musica, the founder and CEO of Optics In, LLC., a company specializing in SEO services. The episode delves into the current landscape of SEO, the challenges posed by emerging AI technologies, and practical strategies for businesses, particularly small enterprises, to improve their online presence. Here, we break down the key insights and actionable advice shared by Nick Musica, providing a comprehensive guide for businesses looking to enhance their SEO efforts. Nick Musica, based in San Diego, brings a wealth of experience in the SEO field. His company, Optics In, LLC., primarily serves small businesses, typically those with around 50 employees or fewer. Nick's insights are grounded in his extensive work with a diverse range of clients, making his advice particularly relevant for small business owners. One of the main themes of the episode is the misconception that SEO is "dying." Nick explains that while many marketing channels have faced challenges and changes over the years, SEO remains vital. People still use search engines like Google to find products and services, making SEO an essential component of any digital marketing strategy. Nick acknowledges that the SEO landscape is shifting due to the rise of AI tools like ChatGPT and platforms such as TikTok. While some users may turn to these alternatives for information, a significant number still rely on traditional search engines. Therefore, businesses must adapt their strategies to meet their audience where they are. Nick discusses the implications of AI on SEO practices, noting that many businesses have attempted to leverage AI to generate content at scale. However, this often results in poor-quality material that fails to meet Google’s standards. While AI can be a useful tool for brainstorming and content structuring, it should not replace the need for high-quality, relevant content. About Nick Musica: Optics In, LLC's founder and CEO is Nick Musica, who has worked in digital marketing since 2003. Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009. He taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco. About Optics In, LLC: Optics In, LLC has been assisting websites in improving their rankings on Google, Bing, and other search engines since 2019. The company is headquartered in North County San Diego, specifically in Carlsbad, California. They serve a diverse clientele, working with businesses locally, across the United States, and internationally. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Optics In, LLC. website at https://opticsin.com/ Check out Optics In, LLC. on LinkedIn at https://www.linkedin.com/company/optics-in-llc/ Check out Nick Musica on LinkedIn at https://www.linkedin.com/in/nickmusica Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.