What if we reimagined aging not as something to fear—but rather as something aspirational?Rich's guest for this exploration is 'Modern Elder" Chip Conley.A hotelier and hospitality maverick, Chip is the founder of America’s second-largest boutique hotel company and former Strategic Advisor and Global Head of Hospitality for Airbnb, where he was instrumental in guiding the founders of this fast-growing start-up into the global hospitality brand it is today. In addition, Chip is a New York Times bestselling author and founder of Modern Elder Academy, the first midlife wisdom school dedicated to transforming aging.Today’s episode is also viewable on YouTube: bit.ly/chipconley681More about Chip + show notes: https://bit.ly/richroll681To celebrate the 10th anniversary of 'Finding Ultra', Rich is giving away 50 personally inscribed copies. Enter to win by signing up for his mailing list HERE.Peace + Plants,Rich