This is the State of California, and as of 12:01 a.m. today, thousands of video game performers are officially on strike—bringing part of the entertainment industry to a screeching halt after negotiations between the SAG-AFTRA union and major game studios broke down.

The major sticking point is Artificial Intelligence, with performers concerned about the lack of protection for their voices and likenesses as the emerging technology threatens their livelihoods. 

For a closer look, KCBS Radio's Patti Reising and Bret Burkhart were joined by Christi Carras, Entertainment Industry Reporter at the Los Angeles Times.