In this week’s episode of the Glam & Grow podcast, we sit down with Wendy Iles, founder of Iles Formula. Wendy is an internationally acclaimed hairstylist, and she created Iles Formula as a luxury haircare brand featuring products that provide instant hair repair to all hair types.

Wendy starts off the podcast episode by explaining how she transitioned from being a top celebrity stylist into a product developer and founder of Iles Formula. We also learn how she went about formulating her products based on just her initial ideas.

We discover that Iles Formula began with very little marketing and became popular via word of mouth. We also learn that Iles Formula experienced phenomenal growth during Covid-19, despite salons being shut.

Wendy goes on to discuss some of the products in her haircare range as well as the design process for the packaging. She also speaks about some of the new products on the horizon.

We learn more about Iles Formula’s small but mighty team too, and Wendy’s vision for the brand from a marketing standpoint. 

The conversation finishes up with Wendy answering the question as to what she looks forward to most in a post-Covid-19 life.

Do you want to learn how one haircare brand rose to success through word of mouth? Then tune in to the latest episode of the Glam & Grow podcast with Wendy Iles, founder of Iles Formula.

To learn all about the success of Iles Formula, click on the episode below to tune in.

• Iles Formula

This episode is brought to you by WaveBreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. 

Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

 

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manages the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co.