Gavin talks to entrepreneur and founder of revolutionary new service, The Shirt Society, a subscription-based fashion brand for men that aims to put the power back into customer's hands by allowing them a greater sense of control and freedom over their choices.Matt discusses the journey of his brand, including the marketing experiments that saw a boom in his success, and the importance of identifying your ideal customer.Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYSLaunching a brand is a case of experimentation, in which we release a range of products and see which find success. In Matt's case, identifying hits such as the Oxford shirts, led to his focussing on one specific area, and raising his game in terms of quality, and the types of customers he was attracting.We create our ideal markets by identifying our ideal customers and shaping our business model around them and their needs. Subscription models are currently a rapidly-adopted trend amongst consumers. For a minor fee, customers are delighted to receive quality goods or services, and the business model is helping small businesses to thrive and grow.We must seek to determine if the idea or product we wish to market is right for the market, or right for our own sensibilities. We must endeavour to be driven by market-based needs.BEST MOMENTS‘With no degree in fashion and no experience in fashion, I decided to start a fashion brand' ‘It's a shift in consumer behaviour' ‘It's about being able to take yourself away from the product and asking “Is this the right thing to do, or not?”' ‘It's about the staples, and doing them really, really well!'  VALUABLE RESOURCES The Business Mastermind Podcast Matt Bird LInkedIn - https://www.linkedin.com/in/matt-bird-44858373/?originalSubdomain=ukThe Shirt Society - https://theshirtsociety.co.ukABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.