In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on "micro-moments" and too many brands think they are doing content marketing when they really aren't doing content marketing. Rants and raves include Coca-Cola and a huge social media mistake from the US Olympic Committee. This week's TOM Example: Nationwide Insurance. This week's story links: Why Cisco Is Hiring 200 Content Marketershttps://contently.com/strategist/2016/07/22/why-cisco-hiring-200-content-marketers/ How Brands Can Culturally Attract and Engage Fans https://www.bulldogreporter.com/how-brands-can-culturally-attract-and-engage-fans-new-report-shows-how-connected-brands-can-stay-valued/ Ushering In The New Guard - Is Content Marketing the Path Forward?http://www.forbes.com/sites/patrickspenner/2016/07/28/ushering-in-the-new-guard-is-content-marketing-the-path-forward/#64b405137451 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES http://www.adweek.com/news/advertising-branding/here-are-many-many-ways-your-business-can-get-trouble-tweeting-olympics-172699