College athletes generate a tremendous amount of value for their schools. And for many years now there's been a ton of talk about whether they should be getting paid for their services in a sanctioned way that doesn't break any NCAA rules or hurt their future prospects. For many people that discussion involves the athletes getting paid by the school they play for. But there is also another way for them to get compensated -- athletes being allowed to monetize their name, image and likeness. Dr. Thilo Kunkel, Director of the Sport Industry Research Center and Associate Professor at Temple University’s School of Sport, Tourism and Hospitality Management joins KYW Newsradio In Depth to talk about what name, image, and likeness compensation would mean for athletes of different sports and the ripple effects it might have across collegiate athletics. 

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