Send me a messageThe Sustainability Thread: Digitalising Supply Chain SustainabilityIn this episode of The Sustainable Supply Chain podcast, I sit down with Klaus Brettschneider, Director of Sustainability Products at Linx-AS, to explore how digitalisation is transforming sustainability management. Klaus introduces the concept of the sustainability thread—an evolution of the digital thread—that connects sustainability data across an organisation, enabling businesses to move beyond compliance and embed sustainability into product lifecycle management (PLM).We discuss the challenges companies face, from fragmented data to complex supply chains, and how automation can streamline processes like carbon accounting and lifecycle assessments. Klaus shares insights on regulatory pressures such as the EU Deforestation Regulation (EUDR) and Corporate Sustainability Reporting Directive (CSRD), highlighting how businesses must align their IT strategies with sustainability goals to stay ahead.We also cover:✅ Why sustainability reporting is overwhelming teams—and how to fix it✅ The role of AI, IoT, and blockchain in supply chain transparency✅ Why industries like steel and cement are progressing, while agriculture struggles✅ The importance of supplier collaboration in tracking sustainability dataKlaus argues that digitalisation is the missing link in supply chain sustainability. If companies want to make meaningful progress, they must digitise sustainability data, integrate it into their processes, and ensure seamless data flow across their value chains.📌 Listen now and learn how to future-proof your sustainability strategy!Here is the the Sustainability Thread white paper Klaus referenced on the podcastElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.