NuFACE, led by CEO and Co-Founder Tera Peterson, stands at the forefront of skincare innovation with its pioneering microcurrent technology. As the #1 at-home skincare device in the US, NuFACE has made significant strides in the beauty industry. It is renowned for being the first handheld microcurrent device cleared by the FDA, setting a new standard. This breakthrough has not only revolutionized the category but also solidified NuFACE's position as a leader in at-home skincare solutions. Key innovations include NuBODY, the first at-home microcurrent device for the body, and new smart devices with app-enabled 3-Depth Technology. Tera has also spearheaded NuFACE's global expansion, securing placement in top-tier retailers like Nordstrom, Ulta, Sephora, and QVC, and entering international markets in Asia and the UK.

In this episode, Tera also discusses:

• Pivoting from corporate life to the world of beauty
• NuFACE’s organic growth from professional microcurrent to at home hand-held devices
• The power of microcurrent as fitness for your face, stimulating the muscles passively
• The benefits of prevention and achieving that “snached” look
• Why dupes not only are not as effective, they can be dangerous
• The expansion into NuBODY

We hope you enjoy this episode and gain valuable insights into Tera’s journey and the growth of NuFACE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out NuFACE at www.mynuface.com and on Instagram at @mynuface

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