Sam Priestley makes a living by dressing up as a fireman then taking his clothes off in front of women. Yes, he’s a stripper! Hannah Priestley, Sam’s wife, runs the business. And it’s a very successful business at that. So much so that Sam works just one day per week, and they both earn far more than they ever did in their previous full time jobs. Oh … and Sam’s character name? Fireman Sam, of course!!

 

Sam & Hannah also share:

• Where’s the idea for men On Fire come from?
• How Hannah feels about her husband being a male stripper
• How they managed to replace their full-time employment income in just 6-months
• How they make prospects feel comfortable about enquiring for their services
• How Google Adwords sky-rocketed their business
• And plenty more …

 

“We found our competition to not be very helpful. Just the simple things like getting back to emails or phone calls a week later. That’s just too late for someone trying to book such an important event. So Sam suggested we start as a small side business and do it a whole lot better. ” - Hannah Priestley, Men On Fire

 

Here’s what caught my attention from my chat with Men On Fire’s Sam & Hannah Priestley:

1. I love the fact that Sam and Hannah communicate constantly and clearly to one another.
2. I love how they've taken a good look at their competitors, identified what’s being done poorly and gone about addressing it in their own business.
3. And I love clarity they have around who does what in the business.  

 

Resources mentioned:

• Men On Fire’s official website
• Men On Fire’s official Facebook page

 

But the marketing gold doesn’t stop there, in this episode:

• This week’s winner of the Monster Prize Draw winner is:
• Anthony Spiteri of Pixel 3

 

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

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