In today's episode of Revenue Reimagined, we're joined by Doug Landis, Founder and CEO of DL Advisory.

Doug is an expert in customer advocacy and storytelling, and his company provides early-stage storytelling and narrative-building consultancy services. Doug shared his origin story, which includes being a trained actor from the age of five, and how he used his communication skills to create powerful stories in the professional world. He highlights the importance of incorporating storytelling in business communication, as it is an effective way of eliciting a positive response from the audience. Doug suggests that founders should focus on their origin story and emotional connection to their business to create a compelling narrative.

During today's show, Doug shares his secrets on:

- eliciting positive responses from your audience

- using storytelling instead of bullet points for the best results

- actual problem solving rather than feature "dumping" on your sales calls

Any founder, entrepreneur, or business leader can steal the lessons Doug shares in this episode and use them for their own success.

Follow Doug - https://www.linkedin.com/in/douglandis/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.