On this episode the guest is Russ Ruffino, the founder of Clients on Demand™, the most reliable client attraction system in the world. His business generated $15 Million last year, and all without producing a ton of content, simply by focusing on a strong lead gen process that starts with FaceBook ads to cold audiences. Russ and Dave discuss the importance of getting new clients on a consistent basis. Russ specializes in helping experts (coaches, consultants, thought-leaders and service professionals) create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want. To learn more, visit ClientsOnDemand.com.