Minter Dialogue Episode #252 Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking,” (pub 2011). In this conversation, we exchange on the difference between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world.

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