The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/Find Kettle & Fire on Linkedin at: https://www.linkedin.com/company/kettle-fire-bone-broth/Find Kettle & Fire online at: https://www.kettleandfire.com/Here's what we asked him : 1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you?2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete?3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal?4. Measurement - what metrics do you look for in a world where there is limited standardization?5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters?6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward?7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today?8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.