Michael Lee, a South African creativity trainer, coach, and author.He is also a Silicon Valley advisor, a TV screenwriter, and a film producer who has worked in Prague, Nigeria & South Africa.His training is called "innotivity" (creativity and Innovation) Michael believes that creativity is a trait that we are all inherently born with. The best way to start being creative is to go ahead and just be creative. Creativity is a muscle that has to be exercised so as to get it going. A simple way to practice is freewriting.Creativity is the process of confronting the problem and then solving the problem.in order to do that, you have to first think about the problem that's creativity, and then you have to take action that's innovation. Visit his website: www.innotidityinstitute.com. And read a rough transcript of our entire interview attached here.