In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Digital Clarity Company, Reggie James. Digital Clarity, under Reggie's leadership, has been instrumental in helping companies define their value proposition, target the right customers, and create a focused marketing strategy. Reggie introduced us to the 95/5 rule, which states that 95% of people engaging with a company are not ready to buy and are in the discovery phase. This rule emphasizes the importance of nurturing potential customers and providing them with the information they need to decide. It's not just about selling but building relationships and trust with your audience. Reggie also shed light on omnichannel marketing, where companies provide multiple touchpoints for customers to engage with their brand. This approach has become increasingly important in today's digital age, where customers expect seamless experiences across all platforms. He also highlighted the rise of online communities and buyer committees, where people discuss products and services. These platforms have significantly influenced today's market, shaping consumer decisions and perceptions about brands. Reggie reflected on his entrepreneurial journey and how it continues to evolve. He mentioned the emergence of new concepts like web3 and NFTs, bringing a new dimension to the business landscape. Reminiscing about the early days of the dot-com boom and his work at Ziff Davis, a pioneering technology publisher, Reggie emphasized the importance of narrative and depth in marketing. His experience in the print and advertising industry has shaped his approach to digital marketing, focusing on storytelling and creating meaningful connections with the audience. Key Points from the Episode: Digital Clarity's expertise in digital marketing for B2B tech companies Importance of defining value proposition, targeting the right customers, and creating a focused marketing strategy The 95/5 rule: 95% of people engaging with a company are not ready to buy Nurturing potential customers and providing them with information Omnichannel marketing and multiple touchpoints for customer engagement Rise of online communities and buyer committees The value of influence in today's market Importance of established leaders and track record in the buying decision process Reggie's commitment to being of service to potential clients Reflection on the entrepreneurial journey and the evolving business landscape Mention of web3 and NFTs as new concepts Importance of narrative and depth in marketing Digital Clarity's target audience: B2B companies, founders, and CEOs in the tech space About Reggie James: Reggie James is a seasoned marketing and digital strategy expert, boasting over three decades of experience in the field. Recognized for his transformative impact on organizations, Reggie has been a critical player in the evolution of digital marketing, actively shaping contemporary business models. As the founder of Digital Clarity, a leading consultancy, Reggie spearheads innovative approaches incorporating cutting-edge technologies such as AI, analytics, and brand elevation. Reggie's company is renowned for strategic insights, driving marketing change, and delivering lasting value for clients. Reggie's unparalleled experience and inventive methods have left an indelible mark on various organizations, leveraging strategic marketing, advertising, and digital solutions. In an environment where B2B tech companies grapple with delivering results amidst resource constraints, Reggie stands out for providing CEOs and CMOs with invaluable guidance. His distinctive ability to challenge conventional thinking and deeply understand buyer journeys across diverse industries positions him as a transformative force in marketing and digital strategy. About Digital Clarity Company: Digital Clarity is a seasoned player in the dynamic digital marketing landscape, with roots tracing back to the era of iconic devices like the Sony Walkman, PS One consoles, and the Nokia 3310. With a wealth of experience from collaborations with creative minds in media agencies and digital pioneers, Digital Clarity has continuously evolved its journey. Today, the company is a valuable guide for businesses of all sizes, navigating the intricacies of the digital economy through well-crafted marketing strategies. Despite the changing tides of businesses, people, and technologies, Digital Clarity has honed a unique formula for success that has been refined over the years for its diverse range of clients. With a rich history and a commitment to staying at the forefront of digital marketing, Digital Clarity remains a trusted partner for companies seeking to thrive in the ever-evolving digital landscape. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Digital Clarity website at https://www.digital-clarity.com/ Check out Digital Clarity on LinkedIn at https://www.linkedin.com/company/mindspansystems/ Check out Digital Clarity on Facebook at https://www.facebook.com/DigitalClarityLondon/ Check out Digital Clarity on Instagram at https://www.instagram.com/digitalclarity/ Check out Digital Clarity on Twitter at https://twitter.com/digitalclarity Check out Reggie James on LinkedIn at https://www.linkedin.com/in/reggiejames/ Check out Reggie James on Twitter at https://twitter.com/ReggieJames99 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.