Episode #158 Ryan Wood co-founded Under Armour in 1996 and has since moved on to lead and operate his latest venture: Sweetwood Smoke and Co. Nick sits down with Ryan to discuss the early days of Under Armour, from start-up struggles to multi-billion-dollar success story. Ryan details the crucial business lessons learned through his years with UA, why he ultimately decided to step away after years of continued growth, and how he applies these experiences to the mission of Sweetwood Smoke and Co. “If we really want to disrupt, we need to sell something unique.” - Ryan You hear Ryan’s thought process for branding and making your product different from the competition. From the importance of self-belief, the blueprint for building a profitable business, and what it means to create something of lasting purpose and impact; this episode is filled with important perspectives for success in business and life. More Resources: Sweetwood Website: sweetwood.com Sweetwood Instagram: @fattysmokedmeatsticks BPN Website - Supplements and Apparel: www.bpnsupps.com Nick’s Website: www.nickbare.com Nick’s Instagram: @nickbarefitness Nick’s Youtube: www.youtube.com/user/barelifenutrition Follow Us On Social Media: Instagram: @thebareperformancepodcast Facebook: The Bare Performance Podcast