Should you trademark your brand before you start public relations?
If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you.
On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first.
Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights). mention these firms which can help with global IP protection: AbelImray and Rouse.
About the show:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
Twitter @jimajames
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