Instagram isn't perhaps the natural place to grow the reputation and reach of an accountancy business, but Gavin's guest today, Rachel Martin, did just that through creative thinking and innovative strategies. In this episode, Rachel talks about using Instagram to grow your brand and company, as well as the importance of female visibility in business, and the impact of the global pandemic has had upon operations.Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYSOne in three entrepreneurs are female, and in the last twelve months, females made up 60% of the newly self-employed category. Female small business owners are now at 40%.Only 7% of private equity and capital is invested in female-led businesses. The reasons for this bias are generally down to incorrect assumptions made about female-led businesses and fewer women in positions of seniority.Impostor syndrome is one of the main factors holding entrepreneurs back. By talking openly about these fears, and identifying achievements in a more positive way, we can move through this feeling of self-doubt.Social platforms are designed to encourage dopamine hits when someone interacts with us. As business owners, we can stop ourselves falling down the rabbit hole of social media by using services to schedule posts, and restricting use to certain parts of the day.BEST MOMENTS‘We are stepping away from the stereotype of an accountant being a stale, pale male' ‘We empower the women to thrive and not just survive' ‘I don't speak “accountant” - I only speak English!' 'There's an undoubtable opportunity for innovation, creativity and growth' VALUABLE RESOURCES The Business Mastermind Podcast Rachel Martin Instagram - www.instagram.com/accountant_sherachel@accountantshe.comAccountant She - www.accountantshe.comABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer andhigh-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontlineManagers. He is an expert in Business Growth Strategies, Peak PerformanceMindset, Persuasion & Engagement, Marketing, Productivity, LeadershipDevelopment, Team Development & Motivation, Leading Change, StakeholderManagement, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston WebsiteGavin Preston LinkedInGavin Preston YouTubeGavin Preston FacebookGavin Preston Twitter Hosted on Acast. See acast.com/privacy for more information.