In this episode, I am honored to have James Altucher, the acclaimed author of Future Self and host of the James Altucher Show podcast, joining me. James possesses a remarkable blend of analytical and creative talent, making his books a unique and captivating read. With a background as a former hedge fund manager and computer science major, James infuses his writing with humor and an analytical perspective.While self-publishing has been a significant part of James's journey, he considers it a form of "professional self-publishing" rather than casual self-publishing. He aims to replicate the high-quality standards of traditional publishing houses, utilizing professional assistance to ensure his books are polished and well-crafted.A key principle James emphasizes is the alignment of passion and necessity. By combining what you love with what you need to do, you can unlock incredible possibilities. He encourages aspiring authors to overcome naysayers and embrace the belief that success lies on the other side of doubt.His upcoming book, Skip the Line, builds upon the ideas explored in Choose Yourself. James's transparent and vulnerable writing style resonates with readers, as it reflects the shared human experience of both failure and growth.During this episode, James shares his insights on the decision-making process behind choosing between self-publishing and traditional publishing. He highlights the importance of retaining control over book marketing and delves into his shift from financial to self-help writing. Additionally, he reveals the top three book marketing strategies that have contributed to his book sales success.Don't miss this thought-provoking conversation with James Altucher, as we uncover the secrets behind his publishing journey, explore the power of vulnerability, and gain valuable advice on book marketing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki