Pure and Cimple Founder, Preeti Luthra combined her passion for skincare and her 20 years of experience in the tech industry to develop a leading-edge minimalist skincare line. Backed by science, Pure and Cimple is natural and effective with pure ingredients and simple formulations.

In today's episode, Preeti explains the story behind developing Pure and Cimple's launch product and the strategy behind determining the brand's future plans for expansion.

Preeti also gives insight into:

• The brand's growth and finding a suitable partner for manufacturing
• The importance of packaging and ethical sustainability
• Pure and Cimple's most effective marketing channel
• Navigating growing pains as the brand has gained traction
• The brand's experience with Amazon

You'll also hear Preeti's most challenging experience with building Pure and Cimple and what's next for the brand.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co