CEO of Sun & Swell Foods, Kate Flynn, shares the importance and challenges of leading and building a business that is profitable but is not focused on profits.  Show Notes in order of appearance: Kate talks about being a mom soon and “micro hell yea moments” Appreciating small achievements in the business journey A personal diet shift giving birth to a business Major brand differentiators: certified B corporation, vegan, compostable, local and other  Building a business that’s profitable but not focused on profits What is a Certified B Corporation Valuing vendor relationships over pricing Creating healthy habits in your business  1% for the planet Pioneering compostable packing in the CPG industry Challenges of compostable packaging If you can’t grow and profit you can’t help the good causes Purchasing decisions for Gen Z and current consumers Doing something for consumers vs for yourself or your own employees Getting all stakeholders behind one mission Adapting to Covid 19 and pivoting CPG sales and distribution strategy Innovating during challenging times Building a strong brand connecting with consumers during difficult times Working with a spouse or family member.  Work relationship vs personal relationship Conscious leadership, profits and bigger purpose Connect with Kate Flynn and Sun & Swell Foods. Sun & Swell on Instagram. Connect with Sebastian on Instagram or visit SebastianNaum.com