Brands are cancelling all marketing activity except this....with Vimmi Co-CEO
The "TikTokification" of retail - live streaming from mobile devices direct to consumers.
Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify.
Is off line retail dead?
Eitan Koter, Co-CEO of Vimmi, explains are driving 50%+ conversion rates on live shopping events.
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https://vimmi.net/
Recommended Reading: "Marketing for Supervillains" by Jesse James
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