My guest today is Arthur Markman, the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He is also the Founding Director of the Program in the Human Dimensions of Organizations. The HDO program brings the humanities and the social behavioral sciences to people in business. Art’s research explores thinking. He has studied the way people form and use analogies, the mechanisms of decision making, the modes that allow people to form categories, and the influences of motivation on reasoning. Art is also the executive editor of the journal Cognitive Science and is a former executive officer of the Cognitive Science Society.

The topic is his book Bring Your Brain to Work.

In this episode of Trend Following Radio we discuss:

• Markman shows you how to use your different mental systems–motivational, social, and cognitive–to manage them more effectively.

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

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