At the crux of what I've been doing here with Big Brave Business is the question, "How do you become an entrepreneur, and grow and scale a business, with anti-capitalist values?" One of the reasons why my guest today, Joanna Horton McPherson, and I became instant friends is because people with shared values like that are really naturally drawn together. In part 1 with Joanna (she came back to record another episode, which will also come out in a couple of weeks), we are talking about how we build a business that's different than exactly the thing we wanted to leave in the 9-5 rat race. This led somewhat naturally to talking about our relationships with anger and emotional intelligence, and mission-driven entrepreneurship as public service and revolutionary action.

Meet Joanna:

Joanna Horton McPherson is a leader, serial entrepreneur, and speaker who specializes in the deeper aspects of leadership and personal fulfillment. Joanna helps mission-driven public figures develop their transformative message for audiences.

An advanced practitioner of Buddhist meditation and poet. Joanna focuses on inspiring the next generation of global leadership. She has founded several nonprofits and schools, one of which is near her home in Costa Rica.

Joanna obtained her Master’s in Education from Harvard University and serves as President-Elect for the National Association of Women Business Owners (NAWBO), Phoenix chapter.

Connect with Joanna:

https://joannahortonmcpherson.com/

https://www.linkedin.com/in/joanna-horton-mcpherson/

@joannahortonmcpherson on all socials :)

Connect with Sarah Heeter & Big Brave Business:

https://www.instagram.com/sarahkheeter/

https://www.threads.net/@sarahkheeter 

https://www.instagram.com/bigbravebusiness

https://www.youtube.com/@bigbravebusiness

Join Sarah at Be You Brand Live in Las Vegas Sept 25-27, 2025
https://skheeter--atigbranding.thrivecart.com/be-you-brand-2025/
USE CODE SARAHH FOR 10% OFF YOUR TICKET!