In this episode, we dive deep into the heart of this contest and ask the question - do Melbourne and Sydney people really hate each other? How wide is chasm between the 2 cities or are we living in a world where good content is all that matters, regardless of where it comes from. Plus we talk with one of Australia’s leading brand and marketing gurus, Adam Ferrier about how the battle for hearts and minds of Melbourne’s radio listeners will play out. Can anyone really challenge Kyle and Jackie for share of voice? Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.comSupport the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDXSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.