Mark Schaefer talks with Jason Barnard about cumulative advantage Jason Barnard was joined by internationally-acclaimed speaker and author Mark Schaefer to discuss his take on the concept of Cumulative Advantage. Some of the most pressing questions in the modern marketing era are: how do we stand out? How can our audience find us in an increasingly noisy world? Mark shares his ideas on how to create momentum for your personal brand and excel in your field. Whether you're at the beginning of your career or at a more advanced stage - where you are at the position of creating what Mark calls a “sonic boom”, and your idea spreads and becomes viral - the secret is resilience and consistency!  You will discover the perfect time frame to find out whether or not your idea is going to work, and examples of qualitative measures to look for to determine that. What you’ll learn from Mark Schaefer 00:00 Mark Schaefer with Jason Barnard00:45 Mark Schaefer’s Brand SERP05:27 Cumulative Advantage by Controlling your Brand image and connecting with your audience07:20 Where is Mark found by his audience?10:06 Mark's beginnings in e-business and internet marketing12:13 The Initial Advantage16:45 Marks secret to creating the Vast Awareness of his project 20:25 Timeframe and qualitative measures to determine if your idea is going to work25:01 The value of Brand advocacy and super-sharers Subscribe to the podcast Subscribe here >> This episode was recorded live on video March 10th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>