Welcome to episode 445 of The Outdoor Biz Podcast, today I’m talking with Jon Neff founder of SKU Candy. Jon is a passionate and experienced entrepreneur and the Sku Candy mission is to be the premier buying and selling wholesale marketplace in the Outdoor, Lifestyle, Surf, and Sporting Goods Categories.

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Show Notes

09:25 Promotes positive interactions with shop owners.

11:28 Challenges of trade show marketing.

13:12 Creating a trustworthy brand message and distribution.

16:38 Brands cater to emerging businesses and offer help to grow.

20:27 Growth and challenges led to a successful platform.

24:13 Brands expanding into retail, LISS makes surfboard racks.

26:19 Pale Blue Earth offers rechargeable batteries to reduce pollution from disposable ones. They have a 1,000 charge cycle and a limited lifetime guarantee. Use code OD Biz Blue 15 for 15% off at paleblueearth.com.

31:22 Experienced person continues to get gear questions.

35:28 Encouragement to join the growing surfing industry due to diversification.

37:48 Developing new platform, "we call it V2'.

39:26 Brands and buyers seek new, unique, and innovative offerings for competitive advantage.

41:34 Favorite piece of outdoor gear under a hundred dollars: Outdoor Elements Fire Biner and a new brand, Fire Maple, from Asia, which won ISPO awards and offers the X2.

Favorite Books Jack Mars and Simion Sinek

40:42 Thanks for listening to the Outdoor Biz Podcast with Rick Saez. Visit our website for more info and subscribe.

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Learn More

You can follow up with Jon on Linkedin and by email: jon@skucandy.com 

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Keywords

#trade shows, #adventure products, #SKU Candy, #outdoor industry, #environmental issues, #technology in outdoor gear, #retail distribution, #direct-to-consumer, #REI Path Ahead Ventures, #alkaline batteries, #e-commerce challenges, #digital marketing, #sustainability practices, #1% for the planet, #sustainable materials, #wholesale marketplace, #Grand Trunk, #The Running Event, #Cotopaxi, #FireBeener, #Fire Maple

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.