109: How Systems and Courses Can Build a Profitable Business with Greg Hickman

Episode • Aug 1, 2017 • 59m

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:

How he got started helping businesses with their funnels and automation
How he knew how to make a shift in his business
How a challenge led him to his new business model
Why he helps his clients understand their problems
Why narrowing down your offerings makes running your business easier
How to not be a slave to your business
How to use trends to build your systems and automations
How to figure out a product to sell
Why you should go as premium as you can
The tools he recommends for marketers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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