As a public relations professional, you may have given some thought to maintaining your full-time communications job as well as launching a passion project. Hear how Robin successfully balanced her PR day job while writing and publishing a book. GUEST: Robin Rockey, APR, Communications Manager for the City of San Marcos and author of 100 Things to Do In Orange County Before you Die As an award-winning communications leader, Robin brings more than 16 years of diverse experience in public information, journalism, internal communications, and digital media management to her role as the City of San Marcos’ communication manager. In 2019, Robin also published her first book: 100 Things to Do In Orange County Before You Die, which has been featured on KTLA and KDOC as well as several publications throughout the California. She caught the So Cal travel-writing bug while on staff at California travel-and-lifestyle bible Westways magazine where she ran the popular Go Southern California Instagram and Twitter accounts. Additionally, she has freelanced for publications including Sunset and TravelAge West. Robin holds a Bachelor of Arts in Journalism from Northern Illinois University, Accreditation in Public Relations (APR), and certificates in public information, advanced social media strategy and digital marketing. She represents the California Association of Public Information Officials on the Universal Accreditation Board, which oversees the APR credential, and has previously served on the Board of Directors at the Public Relations Society of America’s Orange County chapter. FIND ROBIN ON SOCIAL MEDIA: Insta: @orangecounty_100 Facebook: @robinarockey Linkedin: @robinarockey WEBSITE: RobinRockey.com